3 Tips to Boost Your Brand Reputation

When people see your brand – your logo, content you have posted, your website, etc. – you want them to have a positive reaction. You want them to be open to what you have to say and to trust that you have their best interests in mind.

Boost Your Brand Reputation

Here are three great ways to manage a positive brand reputation.

Show your value. Show the value you bring to your clients and customers. Provide case studies and testimonials. Ask clients to leave reviews for you at relevant online sites.

Engage. Put the bullhorn aside and take time to listen to what your audience is saying and engage with what matters to them. Create conversations that matter.

Provide service. Not everything will go smoothly. Be sure you are accessible when your clients have a need or concern. Make your email and phone number readily available and make sure both are monitored regularly. Messages that get no response are not going to help your reputation. Consider an online chat feature and other best practices in your industry.

Listen and Learn

One of the best resources to build your reputation online is to listen to what others are doing.

  • How are competitors managing their online reputations? Learn from their mistakes, and capitalize on their wins.
  • What does your community care about? Watch their posts and comments for insight into what matters most right now. Rather than ignore everything that isn’t central to your needs, be sensitive to their interests.

Build the Right Reputation Online

Reputation matters. Like people, businesses have a reputation. You want yours to be one that attracts customers.

Today’s businesses need to pay particular attention to their online reputation. Your customers are online to get and share information. You need a strategy to make sure that the impression you create online is a positive and accurate reflection of your business.

The right digital strategy enables you to manage all the places where you are online to your best advantage. It can help you to decide where to spend your limited time to get the best result with your target audience.

Consider the following when developing a digital strategy for online reputation management.

Assess your current presence

What is the online reputation of your business? Don’t just look at your website and your social media channels. Do a Google search and look at all of the results in the first page of search results.

  • Is your information correct?
  • Is your branding consistent?
  • What are people saying about you?

Do the same for a few key competitors. Assess how you measure up against their results.

List needed fixes

Develop a punch list of items you need to change. Some may be easy, like correcting an address or business hours. Others may take more time, like cultivating more online reviews or getting more followers. Write out a list so you can systematically address issues and opportunities.

Decide where to invest

Nothing you do online is free. Your time is valuable. You need to determine which places are a worthy investment of your time and, perhaps, your marketing dollars. Which platforms work best for an improved online reputation for your business?

Completing the first two steps should give you a sense of where your target audience wants to engage online. You also get a sense of gaps – more content? more images? – and opportunities for you to connect online.

Document your online reputation strategy

Your digital strategy should define where you will be online and what you will do there. It should define the content, the platforms, and opportunities for expanded reach. It outlines all the steps you will take to build your reputation and engage with your target audience.

Your strategy should address:

  • Core places where you are online
  • Content you will create and share
  • Management of directory listings
  • Audience involvement – testimonials, comments, etc.

Make it happen!

Plan in hand, it is time to start implementing. The plan will help you keep on track and not lose sight of what is important to your online reputation. It will help you to break down larger goals into the smaller tasks that move you in the right direction.

There should be constant activity in the management of your online reputation. This will also facilitate your ongoing awareness of what is happening regarding your brand, your customers and your industry.

Overwhelmed? Consider the Kurtz Digital Strategy Online Presence Boot Camp! In just two months, we’ll define the right digital strategy for your online presence.

Follow the Mentions of Your Brand

Frustrated by trying to monitor all the social media sites out there for posts and comments about you? There’s a fire hose of information that is hard to keep up with.

Here’s a tool that you can consider: Awario follows all the mentions of your brand across the web.

Awario offers a 14-day trial period, after which you can choose one of three plans that start at $29 per month.

You track keywords across social media networks, including Facebook, Twitter, Instagram, and Reddit. You can choose from a multitude of filters to tailor the search process to you needs.

Awario also monitors various public forums, blogs and websites. Whenever someone mentions your brand, Awario will immediately notify you.

The second you get a notification of a tweet mentioning your brand, you can respond to it right from the Awario dashboard.

Depending on the plan you choose, Awario stores from 3,000 to 50,000 mentions for each of your alerts, so that you could get back to your older mentions to review them at any time. Once the limit of mentions’ history is reached, Awario will replace the oldest mentions with newly found ones.

The reports function shows statistics and top influencers. Awario’s Reach helps you instantly see how many people are involved in and exposed to any conversation. Sort mentions by reach to see the most important discussions.