When people see your brand – your logo, content you have posted, your website, etc. – you want them to have a positive reaction. You want them to be open to what you have to say and to trust that you have their best interests in mind.

Boost Your Brand Reputation

Here are three great ways to manage a positive brand reputation.

Show your value. Show the value you bring to your clients and customers. Provide case studies and testimonials. Ask clients to leave reviews for you at relevant online sites.

Engage. Put the bullhorn aside and take time to listen to what your audience is saying and engage with what matters to them. Create conversations that matter.

Provide service. Not everything will go smoothly. Be sure you are accessible when your clients have a need or concern. Make your email and phone number readily available and make sure both are monitored regularly. Messages that get no response are not going to help your reputation. Consider an online chat feature and other best practices in your industry.

Listen and Learn

One of the best resources to build your reputation online is to listen to what others are doing.

• How are competitors managing their online reputations? Learn from their mistakes, and capitalize on their wins.
• What does your community care about? Watch their posts and comments for insight into what matters most right now. Rather than ignore everything that isn’t central to your needs, be sensitive to their interests.