Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
As business people, we all pay attention to what we present to our customers. Is our store tidy and are the right products features? Does our appearance strike the right impression at meetings? Do we listen to customers and potential customers to really understand their needs. All good, but what about your business online? Today’s… Read More
Your brand’s reputation affects your business directly. Your online reputation is as important as the word on the street. I have previously posted about the importance of managing your online reputation, and now I offer some tools that help. Mention Mention is like Google Alerts, only more so! You are able to compare your brand with… Read More
Judge Judy is fond of reminding people in her courtroom that we have two ears and one mouth, meaning we should listen twice as long as we speak. Truth, even for brands. Every brand needs to have a social listening strategy. Social listening happens when you monitor and analyze conversations across social media to better… Read More