Email is one of the most powerful marketing tools for building customer relationships, increasing brand awareness and driving sales. It’s a worthy part of your digital marketing strategy, but impact hinges on getting people to open your messages. Here are some tips for boosting your open rate. Personalize Personalizing email marketing based on customer behavior, […]
More and more brands report that they use social media to generate leads and new business. Here are current best practices for using social media to boost business. Use Multiple Social Platforms Every social channel you use increases the potential for reach and effectiveness. Integrating and interconnecting those platforms also enhances connection with audiences online. […]
We all know we need to measure the impact of our social media efforts. But how? Determining the return on investment (ROI) of social media is a challenge. Every brand has different business goals, different audiences, and different reasons for using social media. So, it follows that there is no single ROI formula that works […]
