Example from TJHSST of How NOT to Send E-mail

Welcoming our family to another school year with Fairfax County Public Schools is this e-mail from my daughter’s school, Thomas Jefferson High School for Science and Technology: While the message seems well written, it starts in my favorite customer service manner by telling me that it is automated (no person involved here!) and that I… Read More

Save Money and Improve Customer Service

Here’s a case study from the world of school PR with a win-win lesson for everyone. If you are serving Gen X parents forget your paper printing ways. This is an electronic generation, printed reference material is as foreign to them as a black and white television. Thanks to the folks at NSPRAfor sharing this:… Read More