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Tips for Your Daily SEO Routine

Search engine optimization (SEO) is a long term effort. To achieve good SEO and to maintain your rank requires regular attention. Here are the things you need to attend to in your daily SEO routine.

Keep a Steady Stream of Fresh Content

Content is important to rank. Regularly add new content and keep existing content up to date. You don’t have to publish a new post every day. Set a schedule that works for you and stick to it.

If you don’t have time to write a new article, it’s useful to have a list of content that was published in the past that can be refreshed and republished.

New content can also take the form of comments and responses. Be sure to engage with everyone who comments on your content online.

Add Links

Look for places to interconnect content within your website, and from your website to other sites. Both internal and external links support SEO goals. As your site grows, look for ways to interconnect related content with links.

Maintain Your Site

Don’t let your site get out of date. Make sure you comply with the latest dos and don’ts for SEO. It is easier to stay on top of the latest than catch up after falling behind. Worse, lagging on these items can take your website completely offline!

  • Keep software updated
  • Unpublish outdated content
  • Keep your secure certificate active
  • Update keywords and schema

Watch Your Data

Monitor your Google analytics regularly. Google Analytics has a ton of interesting data you can use to optimize your website. Pay attention to where your web traffic is coming from and what information people are accessing most. This can give you insight into content that isn’t of interest any more, as well as topics you should add more about.

Keep Other Online Efforts in Sync with Your Website

If you are active on one or more social media platforms, regularly posting updates for your followers is a good way of showing that your account is alive and kicking. You can not only share your blog posts, but also pictures you take, events from your daily life, other articles you find interesting, and so on. You know your audience best, you know what they’ll like. And, while you’re at it, also try to regularly interact with people leaving comments on your social media pages to keep them engaged.

Top 10 No Longer Tops with Google

Have you noticed that Google changed the first page of search results? Being one of the top ten for a search term no longer guarantees that you will be on the first page of Google search results. Argh.

Google evolves search results pages to provide the content they think searchers will find valuable. There are now question boxes, map results and more mixed in with the standard page titles and links.

Today’s Google Search Results Page

Paid ads still live at the top of the results pages. There are also often Google Business results to the right and a box with common questions related to the search topic.

So, the good news is that the slots for organic search results are replaced with some additional opportunities for you to be found.

There’s another change that affects every search: personalization. Over the past several years, Google has worked to personalize search results based on the user who is searching. This means that a search performed by two different people likely will get different results. This is based on factors like location and previous searches and clicks.

Monitor Your Google Rank

No one knows the magic algorithm that Google uses to determine search rank. Some factors are generally assumed to be effective, such as keyword use in page content and providing meta description and photo tags.

For the best insight into your search rank, monitor your Google Search Console to ensure there aren’t any notices about issues related to your website. Some items are easily addressed. Others may need the support of a developer. The rules and technical requirements change all the time.

Web Page Quality Wins Over Quantity

The site with the most web pages doesn’t automatically get the win when it comes to search engine rankings. Search algorithms award for web page quality over quantity.

Quality pages:

  • Get visits
  • Generally earn time spent on the page
  • Lead to return visits

To accomplish these things, your page needs to be found by people who are looking for the content you offer. That’s where search engines and SEO comes in. You need your page to be visible when people use search.

SEO is not just about using the right keyword a few times. Search engines look at many factors to determine what people are actually looking for. The best matches rise to the top of the rankings.

Determine Web Page Quality

Search crawlers pay attention to traffic. So, a quality page has to get visited. Google Analytics can help you understand which pages visitors access as well as get a general sense of the most valued content at your site.

Google Analytics tells you which pages are being visited most and how long people tend to stay on each page. All of this helps you determine the quality of your individual pages.

Any page that you think should get more visits and time than shown in your analytics needs attention to improve the page quality. You can’t argue with the numbers.

As you look at low-performing pages, consider these common issues:

  • Is the page slow to load? People are impatient.
  • Is the content unique? When the exact content can be found on different pages, that negatively affects search rank.
  • Does the page make sense? Does the title of your page – in the navigation, on the page and in links from other places – accurately portray the content of the page or is it misleading?
  • Is the page easy to read online, with text and images that convey the main point?
  • Is the page outdated or no longer needed?

How to Improve Page Quality

Your goal is for every web page to be worth visiting. Each needs to share content and information that the web visitor will value. Make each page worthwhile, or consider deleting the content. If you delete the content, be sure to set up a redirect to the most relevant remaining page and remove any links to the removed page.

When you want to improve the quality of a web page, make sure you understand why someone would visit the page. Then, make sure your content delivers what they need or want.

Hallmarks of the right content include:

  • Uses the keywords that people are currently likely to use when looking for the content.
  • Has valuable information, sharing content not found elsewhere or pulling content together in a useful way.
  • Offers your unique, insightful, useful look at the topic of the page.
  • Written in a way that is easy to read online.

Establish Your Expertise

There is a lot of content out there. Frankly, a lot of it is not worth reading. It is important to rise above the clutter and show readers and search engines that you are an authority in your field. This doesn’t just help your pages show up in the search results, it also helps users reach the level of trust they need to do business with you online. Share thoughtful details about your business and your expertise.

Focus on Site Performance

The best content will still fall flat if it is slow to load or access. People won’t wait in hopes of getting to great content. They will move on.

The speed of your website is a factor that impacts your Google rank. Google and other search engines know that users don’t like slow websites.

User experience, also called UX, is all about how users experience a site or product. Search engines want to provide their users with the best result for their question or search query. The best result doesn’t only mean the best answer, it also means the best experience. So even if you’ve written an excellent answer in a post, but your site is slow or has complicated navigation, Google won’t consider your post the best answer.

Your site also needs to function well on small screens. Mobile searches are growing, and many sites get more traffic from mobile devices than desktop computers.