Make “the Google” Work for Your Business

It has become a thing in my house. A question comes up and someone recommends that we “ask the Google.” You can ponder the implications for mankind now that we count on technology to answer every question, but I am focused on what this means for brand marketing. Search Engine Result Page Not About the… Read More

Search Engine Marketing Tips

You want your business to appear in searches when your target customer is looking for you or your services. You need to pay attention to search engine optimization (SEO) rules to make that happen. Like other online activities, SEO needs its own marketing strategy. You need to have a plan for ongoing activities to monitor… Read More