Kurtz Digital Strategy
High Impact Marketing and Communication
A recent survey found that almost 60% of U.S. adults say they have used voice search. Searches where someone speaks to a device – their phone, smart speaker, and the like – are increasing. Every brand needs to optimize for voice search. SEO best practices have focused on text-based searches. Voice searches are different and require… Read More
Search engine optimization (SEO) is a pain! First you need to figure out your keywords and the other elements that go into ranking well. Then you need to do the work. Finally, you need to figure out if your SEO strategy works. Search results are highly volatile. There are so many factors: Ranking algorithms change… Read More
There are many factors in how well your website comes up for relevant searches. Here are some page elements to consider: Include your location. Search engines now localize based on the user’s location, but you still need to make it clear where you are located and the area that you serve. Make sure this is… Read More