Young Consumers Influenced by Online Resources

Young and highly educated consumers say online information sources influence their buying decisions at a markedly higher rate than the rest of the population. A survey conducted by Opinion Research Corporation and sponsored by ARAnet asked consumers the relative importance of 14 information sources when deciding which goods and services to buy.  Personal advice from… Read More

Social Media Overcoming Search Engines for Influence

AdAge recently reported on data that indicates a growing trend: websites are getting more traffic from social media sites than search engines: Marketers spend billions to attract search traffic from Google, but late last year Facebook started becoming a bigger source of traffic for some large websites, according to analytics firm Hitwise.