Get Found Online

Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day. When people search for the product or service you offer will they find you?

Every business needs to take an intentional approach to search engine optimization (SEO) to make sure they are seen online.  Organize your valuable information in a way that makes it easy for search engines to find and you will earn higher rankings. This means more visitors to your website.

Start with research.

Understand all that you can about your business: your goals, your products and services, your differentiators, your competitors and more. Understand what people are looking for and how you fit in.

Identify your keywords.

What words, terms, and phrases are people searching today that should lead them to you? You need to know your keywords so you can structure your online presence to use them.

Make your web pages search-friendly.

Structure your website and key pages for SEO. Search engines take clues from page titles, heads and subheads, image tags, content, and link text. Make sure all of these make your value clear.

Remove any blockers.

Search crawlers get hung up when sites aren’t set up properly. Google Search Console and Google webmaster guidelines will let you know if you have any technical issues. They will also guide you on how to fix them.

Stick with it.

Search engine optimization is never done. Your SEO will be influenced by changes in search algorithms, user search behavior, competition and more. For example, the trend toward more searches being done on mobile devices has led Google to add mobile-friendly factors to search rank.

Regularly revisit your SEO set up. Recheck keywords. Read up on any changes in Google’s approach.

Get help.

Kurtz Digital Strategy offers SEO Tune Up services to get you on the right track with SEO and keep you there. We can take the actions and monitor the data to ensure your online presence is keeping you in good keeping with search engines.

Is Google Ignoring You?

Every day there are more than 3.5 billion searches on Google. If you aren’t showing up on Google, you are missing a lot of opportunities to be found. You cannot afford to be ignored.

The problem can be more serious than amping up your website and online presence. Google can be actively NOT including you for any number of offenses.

Every business needs to pay attention to Google’s search console and webmaster tools. Here you will find any issues that are preventing Google from ranking your content. Some are more technical than others, but awareness is the first and most important step.

Some things that Google does not like:

  • Automatically generated content
  • Link farms that aren’t relevant to your content
  • Redirects or links to poor quality websites
  • Content that is copied from other sites
  • Duplicate content within a website
  • Unmoderated comments that let spammers and bots post irrelevant content and links

There are more ways to get flagged for bad behavior by Google. Be sure that part of your marketing plan is to periodically check in to make sure you don’t have any issues that are getting in the way of your visibility in search.

Related: Why the Google My Business App Matters to You

SEO Self-Audit in 15 Minutes

How well are you doing with SEO? A quick self-audit using free and inexpensive tools can offer a lot of insight.

Assess Page Structure

  • Does the title of each page include a relevant keyword?
  • In addition to the title, is the keyword used in subheads, link text, general text and image labels?

Spot Check Meta Tags

The meta title and description tags are used by search engines. Are yours populated with text that’s optimum length and uses keywords?

Do Some Searches

  • Search for your brand name, products and services. Use the official names as well as common iterations. Does your site content come up on the first results page?
  • Do the same for keywords that you are targeting. How do you rank?

Check Google Tools

Look at Google Search Console to see if there are any issues noted. Google will offer tips for fixing any of these. There are also several tools that you can run to get more insight.

Google Analytics will give you more helpful data. Where is your site traffic coming from? How much traffic are key pages getting? What words are people using to search at your site?

Search and View Your Site on Mobile

Do searches from mobile devices to see how you rank. Also surf your site on a mobile device. Pages that don’t show well on mobile get SEO penalties.