Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
Search engine optimization (SEO) requirements change over time. If you are working to achieve SEO today, here are five items to keep in mind: Have a Focus Just about every business has multiple offerings. Most can do many things for clients. But you have to put your stake in the sand for SEO. What is… Read More
How well are you doing with SEO. A quick self-audit using free and inexpensive tools can offer a lot of insight. Assess Page Structure Does the title of each page include a relevant keyword? In addition to the title, is the keyword used in subheads, link text, general text and image labels? Spot Check Meta… Read More
Webmasters and content providers have been optimizing websites for search engines for more than 20 years. For many, this means their sites have a lot of search engine optimization (SEO) techniques that are not effective any more. There’s also the potential that many sites are missing some critical components of modern SEO. SEO is easy when… Read More