Create a Social Media Calendar for Your Business

Social media is an effective marketing and relationship building tool for many businesses. If it is part of your marketing strategy, you need a social media calendar to get the most from your effort. With a calendar, you organize and plan your content, communicate timely events, and align your social media posts with other business… Read More

Five Steps to Twitter Success

Want to use Twitter to connect with your audience. Here are five fundamental components to success: Create a content calendar. Plan your content. Use holidays, special day/week/month designations like administrative assistant appreciation day or national cupcake day, key events for your business and other triggers to plan relevant tweets. You can supplement the plan with timely,  unanticipated topics,… Read More