Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
Social media marketing uses social media platforms to communicate and engage with people. The goal can vary, from making new connections, to solidifying existing relationships, to defining subject matter expertise, and more. Because of the person-to-person nature of social media, it is a great tool for any digital marketing strategy that focuses on building any kind… Read More
Email seems to be somewhat of a red-headed step child of online marketing. While it doesn’t get much attention, email remains the best channel for engaging with your target audience. Facebook is an important marketing tool for your business, but when you’re looking for the most direct way to reach and interact with your audience,… Read More
Your content on LinkedIn has a lot of competition. More than 100,000 posts are uploaded to LinkedIn every week. What can you do to boost your chances of being seen? LinkedIn released an infographic (below) that is based on feedback from more than 9,000 LinkedIn members. It provides insight into why they engage with content on the platform, how… Read More