Kurtz Digital Strategy
High Impact Marketing and Communication
We’ve all heard the advice: Online content should have a clear call to action. The advice makes sense, but figuring out an effective CTA for your audience and your content cal be a challenge. Why a Call to Action Asking people to do something – take some action – generates more engagement with your online… Read More
Wondering if your audience will read your content is a valid concern. Publishing content does not ensure that it will be read, let alone reach new audiences. You can’t expect everyone in your audience to view and share all the content you produce. There are things you can do to increase the chances that your… Read More
Social media marketing uses social media platforms to communicate and engage with people. The goal can vary, from making new connections, to solidifying existing relationships, to defining subject matter expertise, and more. Because of the person-to-person nature of social media, it is a great tool for any digital marketing strategy that focuses on building any kind… Read More