Tips to Get the Most from LinkedIn Company Pages

LinkedIn has added features to company pages. If you haven’t spent time optimizing your page recently, you may be missing opportunities. Use the App Company page posting and management functionalities are now  fully integrated with the LinkedIn mobile app. Use Hashtags You can now associate your company page with hashtags. This makes it easier to… Read More

Trust Critical to Social Success

The unquestioning use of social media is a thing of the past. Facebook and other platforms have had issues with privacy, fake accounts and other trust-breaking events. We are all more skeptical. To succeed on social, brands must make connections that build trust. Relationship building needs to be the centerpiece of engagement. Social media has… Read More