Trust Critical to Social Success

The unquestioning use of social media is a thing of the past. Facebook and other platforms have had issues with privacy, fake accounts and other trust-breaking events. We are all more skeptical. To succeed on social, brands must make connections that build trust. Relationship building needs to be the centerpiece of engagement. Social media has… Read More

Get Your Business Seen on Facebook

Your business can get attention on Facebook! Here are great ways to get attention in a time of almost non-existent organic reach. Facebook has been decreasing organic (free) ways for businesses to connect with people for several years. Last year it reached the point that no one could avoid noticing the dramatic decrease in organic… Read More

Facebook and Lessons in Relationships

I regularly help clients use Facebook effectively. My approach is always to help them build relationships with their target audience. That’s getting harder on Facebook, because the platform seems to have forgotten the value of relationships. Any good relationship is built on trust. The expectation is that the other party will respect the parts of… Read More