Kurtz Digital Strategy
High Impact Marketing and Communication
A lot of anecdotal information gets passed around about social media. That can be helpful in eyeing trends, but it is best to check with an authoritative data source to know the real numbers. For me, that is Pew. Here’s their latest snapshot. Today around seven-in-ten Americans use social media to connect with one another,… Read More
Instagram offers a lot of features. If you haven’t looked to see what’s new there in a while, here are some things to consider for your marketing approach on Instagram. Instagram Stories It is estimated that just half of businesses on Instagram use stories. Those that do, get great results. One-third of the most viewed… Read More
Instagram is not just for Millennials. The number of active users continues to grow. Increasingly, it is a good social channel for businesses. Organizations can use the platform to connect with audiences, customers, the broader community, and complementary or competing businesses. Eighty percent of the billion people globally who use Instagram are following at least… Read More