Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
Social media is not free. It takes time to develop and implement your strategy. Increasingly, you need to pay to get your content seen. Every business is right to ask if the investment is worthwhile. The only way to know if you are getting a return on your investment for social media, is to set… Read More
Social media content is not just words. It is an effort to reach out to and connect with your target audience. Here are some ideas to create social media posts that’ll get your audience talking to you. Know Your Goal Every post should have a goal. Is the goal to create awareness? Are you trying… Read More
The headlines catch our eye. Millennials are moving away from social media, says the NY Post. Twitter is dying. While there is a kernel of truth to be had, the latest data from Pew makes it clear that social media will continue to be important for marketing and communication for years to come. The latest… Read More