As marketers, we all think that our content is always great. Our audience wants to see everything we post. Maybe not. Maybe we are being annoying. The reality is that if we aren’t careful, our content can do more harm than good. It is important to understand and heed what your audience does and doesn’t… Read More
Your social media strategy likely focuses on the things you should do. While it is great to focus on the positive, I see mistakes made every day on social media that can undo your efforts. Keep these in mind and make sure you are not doing anything to ruin your attempts at creating relationships online..… Read More
Interested in a model for social media guidelines? See SAP’s. The guidelines describe private, individual participation in social media channels such as Facebook, Twitter, personal blogs, forums, YouTube and Flickr for SAP employees. Not only do the guidelines allow knee-jerk restrictions, they offer employees tips for how to effectively use social media.