New research shows that people continue to crave authenticity online. And, they want it from other people, not brands and not influencers.
Brands need to shift their time from creating … Continue Reading >
Throw Out Your Influencer Strategy
Measuring Influencer Influence
Think you need an influencer campaign for your marketing and communication efforts? This seems to be a common tactic lately.
Saying you are going to leverage the influence of one … Continue Reading >