New research shows that people continue to crave authenticity online. And, they want it from other people, not brands and not influencers.
Brands need to shift their time from creating … Continue Reading >
Throw Out Your Influencer Strategy
Measuring Influencer Influence
Think you need an influencer campaign for your marketing and communication efforts? This seems to be a common tactic lately.
Saying you are going to leverage the influence of one … Continue Reading >
Let Your Influencers Influence!
Social media influencers are people with networks and interests that can help share your brand message. Your brand should be intentional in leveraging your influencers. There are five basic steps … Continue Reading >