Measuring Influencer Influence

Think you need an influencer campaign for your marketing and communication efforts? This seems to be a common tactic lately. Saying you are going to leverage the influence of one of more people who have a strong audience in your field or among your target audience is easy. Figuring out who is really an influencer may… Read More

Let Your Influencers Influence!

Social media influencers are people with networks and interests that can help share your brand message. Your brand should be intentional in leveraging your influencers. There are five basic steps to developing an effective influencer campaign. Set the Goal for Your Influencer Marketing Campaign To build a successful influencer marketing program for your business, know… Read More