Hey, Hey Anybody Listening?

Marketing on social media is about posting great content. It is also about listening. In fact, effective¬† monitoring and listening is probably the factor that separates good online marketing strategy from great online marketing strategy. With so many conversations happening online, it is very valuable for brands to listen in and stay in touch with… Read More

Your Brand Needs to Listen In on Social Conversations

Judge Judy is fond of reminding people in her courtroom that we have two ears and one mouth, meaning we should listen twice as long as we speak. Truth, even for brands. Every brand needs to have a social listening strategy. Social listening happens when you monitor and analyze conversations across social media to better… Read More

Tools that Help You Listen Online

Monitoring mentions of your brand, your competitors, and what interests your target market is essential to any digital strategy. Listening to these things ¬†can give you valuable insights and help you keep your strategy fresh and relevant. There are several free as well as paid tools that can help you effectively monitor your social media… Read More