Social Listening Beyond Google Analytics

I’ve used Google Analytics to monitor for mentions of clients and topics for many years. However, there are now more tools that are worthy of consideration for tracking digital mentions of you, your brand, your company, and/or products. First, some props to the tool that started it all.¬†Google Alerts is simple and free and it… Read More

Hey, Hey Anybody Listening?

Marketing on social media is about posting great content. It is also about listening. In fact, effective¬† monitoring and listening is probably the factor that separates good online marketing strategy from great online marketing strategy. With so many conversations happening online, it is very valuable for brands to listen in and stay in touch with… Read More

Your Brand Needs to Listen In on Social Conversations

Judge Judy is fond of reminding people in her courtroom that we have two ears and one mouth, meaning we should listen twice as long as we speak. Truth, even for brands. Every brand needs to have a social listening strategy. Social listening happens when you monitor and analyze conversations across social media to better… Read More