Kurtz Digital Strategy
High Impact Marketing and Communication
Judge Judy is fond of reminding people in her courtroom that we have two ears and one mouth, meaning we should listen twice as long as we speak. Truth, even for brands. Every brand needs to have a social listening strategy. Social listening happens when you monitor and analyze conversations across social media to better… Read More
Monitoring mentions of your brand, your competitors, and what interests your target market is essential to any digital strategy. Listening to these things can give you valuable insights and help you keep your strategy fresh and relevant. There are several free as well as paid tools that can help you effectively monitor your social media… Read More
My children as well as my clients know that I think some of the most effective relationship building happens when your mouth – figurative or virtual – is shut. You need to listen more than you speak. Social listening allows you to learn more about the passions of your target audience, trends in your industry,… Read More