Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
Measuring success on social media depends on your goal. You must track the metrics that show progress toward that goal. That is the only data that is meaningful. This requires that, as you formulate your strategy, you also define how you will measure progress. Here are some ideas for measures that might make sense. 3… Read More
Have you considered the importance of your Facebook profile photo to the process of getting referrals? As someone who regularly refers the people and businesses I am connected with on Facebook, I have a message for you: make sure your page name and profile photo makes you easy to find! When someone is on a… Read More
The headline is the most important part of your content. People decide what to read based on the headline. Shared content often includes little more than the headline with the link. Buzzsumo recently analyzed 100 million article headlines to get insight into what is most effective. The research looked at the most shared headlines on Facebook… Read More