Here’s the #1 question I answer: “How often should I post to social media?” There’s no one right answer, but I can offer insight. First, you need to consider your goals and audience. Post zero times to places where you audience isn’t or that don’t support your goal. Quality content always beats quantity. If you […]
Instagram launched in 2010. Here are important stats for marketers to know in the platform’s 11 years: Over 1 billion people use Instagram every month (88% are outside of the US) Instagram has 140 million U.S. users Instagram is the 9th most popular Google query In terms of active users, Instagram is outranked only by Facebook, […]
LinkedIn is gaining momentum. With fewer ways to build professional networks in person, professionals increasingly turn to the platform to build networks and more. For marketers, this means that more users than ever are actively engaged on LinkedIn. According to Social Media Examiner, almost 700 million people are on LinkedIn, and 45% of internet users […]
