Prepare for the Future of Digital Marketing

I’ve participated in several webinars and workshops lately on the future of digital marketing. Everything is always changing! Here I share some themes. Convergence Currently, people generally engage with six different channels for a brand before making a purchase decision. As marketers, we know this because keeping all those channels up to date is a daunting… Read More

Relationship Building with Social Media

Every business needs to develop relationships with a target audience. Whether the goal is to develop advocates, sell services or encourage other specific action, social media is a great tool for relationship building. Here are five ways to use social media to connect. Listen and learn. Social media lets you listen to the people in… Read More

Start Your Online Strategy with the Right Questions

Your business needs to be online. But where to start? Begin by asking yourself questions. Question 1: What’s my goal? What do you want to accomplish online? Do you want more leads? Do you want to make direct purchases? Or, it is awareness you are going for? Defining your goal will help you set up… Read More