Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
Every business needs to develop relationships with a target audience. Whether the goal is to develop advocates, sell services or encourage other specific action, social media is a great tool for relationship building. Here are five ways to use social media to connect. Listen and learn. Social media lets you listen to the people in… Read More
Your business needs to be online. But where to start? Begin by asking yourself questions. Question 1: What’s my goal? What do you want to accomplish online? Do you want more leads? Do you want to make direct purchases? Or, it is awareness you are going for? Defining your goal will help you set up… Read More
How is your social media marketing going? Here are three ways I am seeing a lot of businesses miss the mark. Fail #1: No strategy. Why are you marketing on social media? Why is your brand participating? Your goal and your plan for getting there needs to be in a documented social media strategy. Without… Read More