Make the Most of Instagram Stories

Storytelling is an effective way to share your message on Instagram. With many brands now using  Instagram Stories, several best practices are emerging. Understand the Format Instagram Stories is a feature that lets users post photos and videos that vanish after 24 hours. Instagram Stories appear in a bar at the top of the feed.… Read More

Making Money from Social Media

Guest post by S.L. Hoffman Ditch the Old-School Advertising Mindset When today’s consumers seek a product or service, they have multiple options. Through the Internet, they aren’t restricted to local businesses any more. If you fail to take proper care of your customers, they can easily switch to other local, regional, national, or even international… Read More

Fix Your Social Media Thinking

Social media is not a new marketing tool. You think you have got it figured out. Best practices have changed over time leading some marketers to use outdated tactics that are actually working against success. Followers Don’t Equal Success Followers and on-platform engagement alone will not help grow your business. Marketers who are tracking the… Read More