Guest post by S.L. Hoffman Ditch the Old-School Advertising Mindset When today’s consumers seek a product or service, they have multiple options. Through the Internet, they aren’t restricted to local businesses any more. If you fail to take proper care of your customers, they can easily switch to other local, regional, national, or even international… Read More
Fix Your Social Media Thinking
Social media is not a new marketing tool. You think you have got it figured out. Best practices have changed over time leading some marketers to use outdated tactics that are actually working against success. Followers Don’t Equal Success Followers and on-platform engagement alone will not help grow your business. Marketers who are tracking the… Read More
Elements to Consider for Your Instagram Strategy
The potential for connecting with customers on Instagram grows as the number of users and features steadily increase. Here’s a look at some important features to consider in your Insta strategy. Instagram Verification Take the steps to apply for a verified account. Users with a larger following can request verification. This increases credibility and also… Read More