No Strategy Is Complete Without Evaluation

Your digital marketing strategy is a hugely important document for your business. You can’t assume everything you planned reached your goals. You need to assess your results to know what worked, what didn’t and ensure that you are investing your resources wisely. Track your results As you start to implement your plan and track your… Read More

Yes, You Can Measure Public Relations!

It can be challenging to measure the impact of PR with data. But, it is not impossible! Here Google Analytics Advocates Krista Seiden and Louis Gray bring you up to speed on the latest with the measurement platform, and illustrate how Google tools can be leveraged for the changing world of public relations. They touch… Read More