We all know we need to measure the impact of our social media efforts. But how? Determining the return on investment (ROI) of social media is a challenge.
Every brand … Continue Reading >
In Search of Social Media ROI
Yes, You Can Measure Public Relations!
It can be challenging to measure the impact of PR with data. But, it is not impossible!
Here Google Analytics Advocates Krista Seiden and Louis Gray bring you up to … Continue Reading >
Measure Success on Social Media
Measuring success on social media depends on your goal. You must track the metrics that show progress toward that goal. That is the only data that is meaningful.
This requires … Continue Reading >