Kurtz Digital Strategy
High Impact Marketing and Communication
We all know we need to measure the impact of our social media efforts. But how? Determining the return on investment (ROI) of social media is a challenge. Every brand has different business goals, different audiences, and different reasons for using social media. So, it follows that there is no single ROI formula that works… Read More
It can be challenging to measure the impact of PR with data. But, it is not impossible! Here Google Analytics Advocates Krista Seiden and Louis Gray bring you up to speed on the latest with the measurement platform, and illustrate how Google tools can be leveraged for the changing world of public relations. They touch… Read More
Measuring success on social media depends on your goal. You must track the metrics that show progress toward that goal. That is the only data that is meaningful. This requires that, as you formulate your strategy, you also define how you will measure progress. Here are some ideas for measures that might make sense. 3… Read More