Serious Social Listening

Social media marketing done right means listening and engaging as well as posting your own content. Social listening discovers who is talking about you and topics related to you, allowing you to engage in a much broader way. The job isn’t easy. You need to scan across a wide online universe that changes all the… Read More

Social Listening Beyond Google Analytics

I’ve used Google Analytics to monitor for mentions of clients and topics for many years. However, there are now more tools that are worthy of consideration for tracking digital mentions of you, your brand, your company and/or products. First, some props to the tool that started it all. Google Alerts is simple and free and it… Read More

Hey, Hey Anybody Listening?

Marketing on social media is about posting great content. It is also about listening. In fact, effective  monitoring and listening is probably the factor that separates good online marketing strategy from great online marketing strategy. With so many conversations happening online, it is very valuable for brands to listen in and stay in touch with… Read More