Hey, Hey Anybody Listening?

Marketing on social media is about posting great content. It is also about listening. In fact, effective  monitoring and listening is probably the factor that separates good online marketing strategy from great online marketing strategy. With so many conversations happening online, it is very valuable for brands to listen in and stay in touch with… Read More

Follow the Mentions of Your Brand

Frustrated by trying to monitor all the social media sites out there for posts and comments about you? There’s a fire hose of information that is hard to keep up with. Here’s a tool that you can consider: Awario follows all the mentions of your brand across the web. Awario offers a 14-day trial period, after which… Read More

Tools that Help You Listen Online

Monitoring mentions of your brand, your competitors, and what interests your target market is essential to any digital strategy. Listening to these things  can give you valuable insights and help you keep your strategy fresh and relevant. There are several free as well as paid tools that can help you effectively monitor your social media… Read More