Social Listening Beyond Google Analytics

I’ve used Google Analytics to monitor for mentions of clients and topics for many years. However, there are now more tools that are worthy of consideration for tracking digital mentions of you, your brand, your company, and/or products. First, some props to the tool that started it all. Google Alerts is simple and free and it… Read More

Hey, Hey Anybody Listening?

Marketing on social media is about posting great content. It is also about listening. In fact, effective  monitoring and listening is probably the factor that separates good online marketing strategy from great online marketing strategy. With so many conversations happening online, it is very valuable for brands to listen in and stay in touch with… Read More

Follow the Mentions of Your Brand

Frustrated by trying to monitor all the social media sites out there for posts and comments about you? There’s a fire hose of information that is hard to keep up with. Here’s a tool that you can consider: Awario follows all the mentions of your brand across the web. Awario offers a 14-day trial period, after which… Read More