Social media marketing done right means listening and engaging as well as posting your own content. Social listening discovers who is talking about you and topics related to you, allowing … Continue Reading >
Serious Social Listening
Social Listening Beyond Google Analytics
I’ve used Google Analytics to monitor for mentions of clients and topics for many years. However, there are now more tools that are worthy of consideration for tracking digital mentions … Continue Reading >
Hey, Hey Anybody Listening?
Marketing on social media is about posting great content. It is also about listening. In fact, effective monitoring and listening is probably the factor that separates good online marketing strategy … Continue Reading >