3 Tools to Spy on the Competition Online

Call it spying or marketing intelligence – if you are not paying attention to what your competitors are ding online you are missing out. what everyone else is doing is an important piece of research that needs to factor in to your successful digital marketing strategy. To help, here are three free tools that help… Read More

Nielsen Report Offers New Data on Social Media Use

The 2016 Nielsen Social Media Report offers great insights for anyone who wants to connect with people online. Social media is one of the biggest opportunities that companies across industries have to connect directly to consumers. And it turns out that social media users can be pretty receptive—especially heavy users, who spend over 3 hours per… Read More

Latest Data on Who’s On Social

According to the latest data from the Pew Research Center, 65 percent of American adults use social networking sites, up from 7 percent when Pew began systematically tracking social media usage in 2005. A special analysis of 27 national surveys of Americans across the past decade documents this substantial spread of technology throughout the population,… Read More