The Elephant in the Room Is Getting Larger

Facebook, the largest of all social media channels, just keeps growing. Predictions are that it will achieve 2 billion users by the end of 2017. That is a whole lot of people. You online marketing and communication strategy must leverage Facebook. People of all ages and interest are on Facebook and most use it every… Read More

Making Social Media Work with a Small Team (and Budget)

No matter how small your business, a social media strategy should be a a core part of your marketing and communication efforts. Americans of just about every demographic use social media to get information. Whether your target audience is large or small, national or hyper-local, you need to connect with them on social media. Social media… Read More

5 Keys to Nurturing an Online Community

Social media is all about being social. And, to be social online you need a group – a community – that you are interacting with. Online communities offer great ways for people and brands to build awareness and brand loyalty, grow sales, and create ongoing engagement with customers. Building and growing a community is no easy… Read More