Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
I regularly help clients use Facebook effectively. My approach is always to help them build relationships with their target audience. That’s getting harder on Facebook, because the platform seems to have forgotten the value of relationships. Any good relationship is built on trust. The expectation is that the other party will respect the parts of… Read More
There’s a simple formula to create the right online marketing plan for your business. I have used it for dozens of clients and the results prove it works! There are four steps you need to take to create the right plan. The time it takes to work through them is worth it. Taking time to… Read More
A few weeks ago, I was listening to a story on NPR when the interviewee mentioned that someone was a “holiday card friend.” Having just dusted off my holiday card list, the fact that we all have different categories of friends really hit me. There are friends who we talk to all. the. time. There… Read More