Build Your Online Brand in 7 Easy Steps

Whether you are an individual professional or are representing an organization online, you need to define your brand. That’s right, even individuals need a brand. A brand is how we differentiate in business terms from everyone else.  That’s how you get a job or make the right professional connections. It is how businesses find the… Read More

Tools that Help You Listen Online

Monitoring mentions of your brand, your competitors, and what interests your target market is essential to any digital strategy. Listening to these things  can give you valuable insights and help you keep your strategy fresh and relevant. There are several free as well as paid tools that can help you effectively monitor your social media… Read More