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Who Is Online?

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Think just about everyone is online, using the internet and social media? And, that we all have smartphones? Actually, the majority do, but thinking we ALL do is a mistake. This according to the latest data on who is online worldwide from Pew.

Who Is Online in the United States

  • 90% of people report using the internet at least occasionally, via computer or smartphone
  • 84% of people 50 and older use the internet at least occasionally, 98% of people age 30-49 and 100% of people age 18-29
  • In general, the higher a person’s level of education and income, the more likely they are to be online
  • 81% have a smartphone
  • 73% use social media (56% o people 50 and over, 84% of people age 30-49 and 91% of people age 18-29)

The Pew analysis focused on internet, social media and mobile phone use in 34 countries. Data was drawn from a Pew Research Center survey conducted across 34 countries from May 13 to Oct. 2, 2019, totaling 38,426 respondents. Data on internet and mobile phone usage for the United States is from a Center survey of 1,502 respondents conducted Jan. 8 to Feb. 7, 2019.

What People Do Online

What Do People Do Online?

 

Not Dead Yet!

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The headlines catch our eye. Millennials are moving away from social media, says the NY Post. Twitter is dying. While there is a kernel of truth to be had, the latest data from Pew makes it clear that social media will continue to be important for marketing and communication for years to come.

The latest annual social media survey of U.S. adults finds that the social media landscape is defined by a mix of long-standing trends and emerging narratives. Pew began surveying about the use of different social media in 2012

Facebook and YouTube continue to dominate. Younger Americans (especially those ages 18 to 24) embrace a variety of platforms and use them frequently.

2018Pew

Facebook is the primary platform for 68 percent of Americans. About three-quarters of those users access Facebook on a daily basis. A majority of Americans across  all demographic groups except 65+ now use Facebook.

YouTube is now used by nearly three-quarters of U.S. adults and 94% of 18- to 24-year-olds.

The share of social media users who say these platforms would be hard to give up has increased by 12 percentage points compared with a survey conducted in early 2014. But, 59% say it would not be hard to stop using these sites, including 29% who say it would not be hard at all to give up social media.

More Insights

  • 68% of U.S. adults are Facebook users
  • Other than YouTube, no other social media sites or apps are used by more than 40% of American
  • There continues to be substantial differences in social media use by age group and even within age groups

The report offers rich insight by platform and by user demographics. This is my go to resource as I research effective platforms for clients all year.