Social Media Measurements that Matter

“Doing” social media is not enough. We need to know what we want to achieve and whether we are getting there. That’s where social media measurement comes into play. Be sure your marketing strategy includes social media measurements that matter. Know Your Social Media Marketing Goal First, you need to know your business goal. If… Read More

Which Social Media Platforms Are Right for You?

Digital marketing success starts with picking the right channels to use for your marketing. Choosing the right social platform for your business and your goals takes some research to determine. There is no right choice for all businesses. Don’t blindly model what another business is doing. Take time to assess what is really right for… Read More