Social Media Use Growing Globally

The latest Global Digital Statshot from We Are Social and Hootsuite reveals that the number of people using social media around the world has just passed three billion. The number of active social media users is growing at a rate of one million new users per day. Facebook continues to be the largest social platform and now has more than… Read More

Digital Strategy Helps Client Grow Online Outreach

Sharing a client success story today. Security Management Resources has been increasing its global reach online. Results have been achieved by following the steps of the digital strategy process: Research Planning Implementation Evaluation There are lots of adjustments along the way to make sure that every effort has the optimal opportunity for impact. Work continues,… Read More

Let’s Stop Focusing on the Medium Rather than the Message

This is not a political post, but it does involve an issue that has come to the forefront due to the communication preferences of the current administration. My comments apply to communication beyond government. We need to stop qualifying statements based on the channel, or medium, used to share the message. When the president makes… Read More