“Doing” social media is not enough. We need to know what we want to achieve and whether we are getting there. That’s where social media measurement comes into play. Be sure your marketing strategy includes social media measurements that matter. Know Your Social Media Marketing Goal First, you need to know your business goal. If […]
A lot of anecdotal information gets passed around about social media. That can be helpful in eyeing trends, but it is best to check with an authoritative data source to know the real numbers. For me, that is Pew. Here’s their latest snapshot. Today around seven-in-ten Americans use social media to connect with one another, […]
Digital marketing success starts with picking the right channels to use for your marketing. Choosing the right social platform for your business and your goals takes some research to determine. There is no right choice for all businesses. Don’t blindly model what another business is doing. Take time to assess what is really right for […]
