Social Media the Smart Way

Social media is important for communicating in 2016, but so are many other things. It’s important to make sure you keep your efforts in balance with all of your other marketing and communications efforts. Finding the right balance of resources devoted to results obtained is key to sustainable success. Use these tips to make sure… Read More

Protect Your Brand on Social Media

Social media is an important way to connect with your audience. Although you can’t – and shouldn’t – be active on every social site you do need to take steps to protect your name and brand across all channels. Make social media registration a priority, even if you don’t plan on being active. Proactively register your… Read More