3 Social Media Fails

How is your social media marketing going? Here are three ways I am seeing a lot of businesses miss the mark.

Discover the Best Social Media Marketing Tools for 2018

Guest Post by David Coen, Design Wizard

2018 is here, and in the marketing world, social media is more popular than ever. Thanks to the rise of new technologies, and the ongoing human desire to stay connected with the people who matter, we currently have more than 3.196 billion social media users online. That’s 42% of the world.

With numbers like that, it’s safe to say that if you don’t already have a social media marketing plan in place, you could be seriously missing out. Social media isn’t just another channel for your marketing efforts, it’s a crucial way to strengthen your relationship with your target audience, and one of the most cost-effective ways to build brand awareness. The trouble is, keeping on top of your social campaigns while also dealing with dozens of other business tasks can be quite the challenge.

When you’re dealing with the complex process of running a company, it’s hard to keep track of your social schedule, respond to comments, and even analyse your campaigns. That’s where the top social media tools for 2018 come into play.

The Rise of Social Media

Social media channels have been around for quite a while now. However, every year, they seem to become more deeply ingrained in our day-to-day lives. Customers around the world are connecting with companies on everything from Twitter, to Instagram, and brands are seeing the results. The trouble is, according to social media Examiner, while 97% of marketers are currently investing in social media, around 85% aren’t sure which tools they should be using to boost their performance.

Social media can offer countless benefits to modern companies, providing them with access to greater brand reach and even the potential for stronger customer loyalty. Around 71% of customers say that they’ll be more likely to recommend a company to a friend if they already follow that brand on social media.

However, if you want to get the most out of your social marketing campaign, you can’t just make a profile on your favorite channel and hope for the best. You’ll need the tools to track and improve your campaigns too.

Tap into Social Media Marketing Tools

Social media can make your customers more loyal and lucrative. However, if you want to get those results, then you’ll need to have the right tools in place to not only measure the performance of your campaigns but also respond to customers when they comment on your pages. This means investing in the tools that give your team the support they need for a stronger social media presence.

So, which tools do you need? Well, there’s no one-size-fits-all approach to social media marketing. However, our infographic on the 20 hottest social media marketing tools for 2018 could give you the initial insight you need to make an informed and confident decision.

These tools will provide you with the guidance and support you need to get the most out of your future social media marketing campaigns, whether you’re working with influencers on Instagram, or posting videos on Facebook.

By the time you’ve finished reading, you should have a list of fantastic, and proven tools to explore, just in time for your next social media initiative.

Not Dead Yet!

The headlines catch our eye. Millennials are moving away from social media, says the NY Post. Twitter is dying. While there is a kernel of truth to be had, the latest data from Pew makes it clear that social media will continue to be important for marketing and communication for years to come.

The latest annual social media survey of U.S. adults finds that the social media landscape is defined by a mix of long-standing trends and emerging narratives. Pew began surveying about the use of different social media in 2012

Facebook and YouTube continue to dominate. Younger Americans (especially those ages 18 to 24) embrace a variety of platforms and use them frequently.


Facebook is the primary platform for 68 percent of Americans. About three-quarters of those users access Facebook on a daily basis. A majority of Americans across  all demographic groups except 65+ now use Facebook.

YouTube is now used by nearly three-quarters of U.S. adults and 94% of 18- to 24-year-olds.

The share of social media users who say these platforms would be hard to give up has increased by 12 percentage points compared with a survey conducted in early 2014. But, 59% say it would not be hard to stop using these sites, including 29% who say it would not be hard at all to give up social media.

More Insights

  • 68% of U.S. adults are Facebook users
  • Other than YouTube, no other social media sites or apps are used by more than 40% of American
  • There continues to be substantial differences in social media use by age group and even within age groups

The report offers rich insight by platform and by user demographics. This is my go to resource as I research effective platforms for clients all year.