Make Every Tweet Count

Everyone’s talking about the increased characters we now get on Twitter. I’ve seen arguments about why this is good as well as why it is bad. The number of characters isn’t as important as making sure every tweet makes a meaningful contribution to your digital strategy. Make every tweet count. On average, around 6,000 tweets are tweeted… Read More

Email Is the Largest Channel for Marketing and Communication

More than 3.7 billion people use email. That makes email an even larger audience for marketing and communication efforts than Facebook, the king of all social channels. What’s more, the widespread adoption of smartphones means that email users are checking their messages more often than ever before. It’s a large, highly engaged audience. How People… Read More