Social Media Usage & Nonprofits: Are You Using It Like a Billboard, or to Build Relationships?

Guest Post by Ami Neiberger-Miller Many nonprofit organizations have been on social media for more than a decade. New start-up nonprofit organizations can easily set up a Facebook page, Twitter feed and Instagram account to share their work, attract donors, and engage volunteers. But what value do nonprofits really get out of social media? And… Read More

Connect Like a Pro on LinkedIn

How do you treat LinkedIn connection requests? Do you accept them all? Do you apply certain criteria when considering requests? Do you only connect with people you know outside of LinkedIn? Managing your LinkedIn network is a personal thing. There is no one-size-fits-all answer. You do want to connect strategically. First, define your goal. Why… Read More

Prepare for the Future of Digital Marketing

I’ve participated in several webinars and workshops lately on the future of digital marketing. Everything is always changing! Here I share some themes. Convergence Currently, people generally engage with six different channels for a brand before making a purchase decision. As marketers, we know this because keeping all those channels up to date is a daunting… Read More