3 Ways to Personalize Your LinkedIn Expereince

LinkedIn changes all the time. It’s easy to notice features that get in our way, but there are options that can help you to improve your experience with the platform.

Personalize Your Feeds

You can personalize your feeds by choosing which content is relevant to you, so you don’t end up spending your time scrolling through items you don’t care to see. Go to ‘Me’ → Settings & Privacy → Feed Preferences

Clicking on this option will take you to a page where you can choose to follow specific people or topics/themes you’re interested in.

You can also unfollow any of the connections or companies you follow. Go to the actual post on your feeds. Click the options icon in the top right of the post to see the drop-down menu. Select Unfollow.

Control Mentions

Do you enjoy being mentioned in other LinkedIn members’ posts? Do you like mentioning other LinkedIn members in your posts? Or not?

If you prefer not to be mentioned in other people’s posts and comments, you can opt out. Go to Me’ → Settings & Privacy → Mentions by Others

If you choose YES, then other members can tag you in posts and comments, whether they’re your connections or not. Choosing NO will prevent other members from mentioning you in future posts and comments, but you won’t be removed from past mentions.

Manage Alerts

Avoid being distracted by irrelevant alerts by adjusting your LinkedIn notification settings. Go to ‘Me’ → Privacy & Settings → Communications → Notifications on LinkedIn

You have the capacity to decide whether you should receive alerts on the following:

  • Invitations and messages
  • Jobs and opportunities
  • News and articles
  • Updates about you and your network
  • Updates from your groups

Not interested in your connections’ birthdays? Turn it off. Want to know if your connections are having work anniversaries? Keep the notifications on.


Digital Reviews Are More Powerful than Testimonials

Testimonials have become standard for just about every website. It is time to move beyond the glowing praise that clients sent to you and that you post to your site. Tap into the credibility and authenticity of online reviews.

The impact of online reviews is sizeable. In fact, 90% of consumers say their purchase decisions have been shaped by reviews they have read about a brand or a product.

No one expects to go to your website and see a bad testimonial. People are savvy. They know testimonials are carefully curated. They are quasi-authentic at best.

People give more credence to reviews at Google, Yelp and other places that they know authenticate reviewers. They know that businesses do not control these reviews, and that’s a good thing.

People want an opinion they can trust as authentic. This has led to an increased level of dependence on online reviews. Research has consistently shown that people seek information from several sources before making a local purchase. In a recent study by Yext, reviews increased click-through rates from search by as much as 153%.

Embrace credible review sites. They provide social proof that no website testimonial could ever offer.

Your website should at least link to these review sites. Often, it is easy to feed the reviews directly into your website. Further monitor reviews and respond to them. Your engagement with your reviewers will only improve consumers’ perception of your brand.

Reviews are also great intel for your marketing and customer service. Pay attention to the language people use to describe their interactions with your company. This gives you some great keywords and phrases to use to optimize your search engine optimization.

Review comments also offer insight into ways that you can improve your services and your customer service.

Great Networking Is Relationship Building

Guest Post by Geoff Crawley, Chief Networking Ninja,

If you want to be a powerful (and fruitful) networker, focus on building relationships. Too many people find themselves wanting to grow their business or change jobs only to realize they don’t know where to start, what to do, or how to network to maximize results and their potential. The most important advice we can offer you is:

Cultivate and build professional relationships before you need them.

Cultivating Relationships

Professional relationships should be as important to you as friendships are in your personal life. (If you don’t have friends, you really should!) Cultivating connections are essential to building mutually beneficial and respectful professional support systems.

But, how do you do go about it? Well, you do it in much the same way you would make and cultivate friendships. You work at it.

  • Go out of your way to meet others with similar interests and backgrounds as well as those different than you or your business. You will learn from both.
  • Search out various kinds of networking groups including groups with members from diverse industries and varying levels of expertise and experience. Try each group several times to ensure a good fit and then cull the ones you’re not comfortable with, but keep at least two you’ll attend regularly.
  • Make it a point to meet individually with other professionals.
  • There are two kinds of professionals you should cultivate: those in similar and different industries as yours. But, don’t stop there. Meet with people who have both less and experience than you.

Find a Mentor

“A mentor is someone who allows you to see the hope inside yourself.” — Oprah Winfrey.  Having a mentor you can learn and seek guidance from is critical to your ultimate success. The most successful among us admit they didn’t do it alone. A mentor can provide support, can hold you accountable to your goals or vision, and can share their own experiences as lessons for you. How do you find a mentor?

  • Participating in networking groups and then meeting individually with other professionals is a good start toward finding a mentor. As you get to know others, you might find an obvious candidate to approach about being your mentor.
  • Sometimes mentors are right in front of us. Would your boss be a candidate? Is there an experienced professional in your workplace or the community you could ask?
  • Don’t be shy about asking, but be reasonable in your expectations. Cold-calling a mentor with whom you’ve had no previous relationship is a lot like walking up to a stranger and asking them to be your friend. It likely wouldn’t turn out well.

Build an Inner Circle

Just like in our personal lives we have a circle of friends to whom we can turn, you should do the same for your business life. Build a tribe, an inner circle, of business friends you trust. This can take time because you should cultivate mutually-respectful and beneficial relationships. Your inner circle will be the ones you call, whether individually or as a group, when you need professional advice. Take the time to forge these bonds before you actually need them and find yourself without them.

Build Your Network Before You Need It

Effective networking is about learning and benefiting from the experiences of others. Building a network before you need it will make you a better professional well positioned to grow your business and expand your horizons. If the day comes when you are ready (or need) to change jobs, you will have a network of relationships to which you can turn for help.