Posts

Tips to Up Your LinkedIn Game

LinkedIn may seem like the network that never changes, but features are added all the time. Here are some opportunities you should consider.

Hashtags

LinkedIn hashtags are a relatively new. You can use them on your summary, updates, articles, company pages. You can also can add them when commenting. Hashtags connect you to related people and content.

URLs

LinkedIn doesn’t like when you add a url in a post, because they don’t want people to be tempted away from LinkedIn to other sites. When you use a URL in a post, the reach will be reduced. However, if you add the link as the first comment beneath the post, you won’t get penalized.

Network

Don’t forget to build your network on LinkedIn. Send invitation requests to people you meet, people who comment on your posts, your connections on Facebook and other social media, etc. Continually build your network.

Also pay attention to LinkedIn’s People you may know suggestions. It uses an algorithm to suggest people you may know based on common connections and other parameters.

Be sure to add a note to every connection request to give the person a context for your request. LinkedIn always recommends this, but sometimes will shoot off your request without offering the option. No worries when this happens, but always add a note when you can.

Message Group Members

One of the major benefits of joining a LinkedIn group is that you can send messages to any fellow group member. You can send a maximum of 15 messages per month.

Tag Others

Tag connections and company pages whenever applicable in your posts. This makes your content instantly more interesting to a wider audience related to that person or company.

Profile Badge

Create your personal LinkedIn profile badge and add it to your email signature, blog and anywhere else it could get clicked. Click on ‘Edit your public profile’ and then ‘Create a public profile badge’ at the bottom right. Follow the directions.

10 Digital Marketing Wins on LinkedIn

LinkedIn continues to grow as the professional social media network. While it has never been the sexiest social network, it is a channel that no professional can afford to ignore.

Here are 10 ways to win with LinkedIn:

  1. Be the expert. Understand where your expertise lies in a very specific way and be the subject matter expert  in that area. Make sure your profile and business page demonstrate your expertise. Post articles and status updates that are focused in your area. Participate in relevant conversations. The more focused you are, the more you claim your territory as an expert.
  2. Stay updated. Keep you profile updated. When people get anniversary reminders for jobs they know you left years ago, they wonder if anything you do on the platform is worth paying attention to. Keep your profile and business page accurate.
  3. Connect with a relevant community. You are, in part, defined by your connections. Connect with related experts, industries and businesses. The company you keep on LinkedIn should serve to elevate your standing as an expert in your field.
  4. Personalize every interaction. Don’t accept LinkedIn’s default language for any interactions. Be authentically you on the platform. Send personalized invitations to connect and responses to messages.
  5. Be newsworthy. Take the initiative to share the latest news and developments in your area of expertise. it is not enough to validate what others say. Position yourself as someone who is in touch with the latest and share your insights with your community.
  6. Don’t lurk. Engage with your connections. Be visible by posting articles, liking, commenting and sharing.
  7. Monitor the data. Use the built-in analytics to learn about what content gets attention and to learn what your audience wants from you. Use the insight to refine your interactions on LinkedIn.
  8. Bring your brand to life. You and your brand are one online, whether you own your business or you are one of many employees. Be consistent in what you say and do to create a consistent brand experience for your community.
  9. Involve everyone. All employees, contractors and partners should connect with your brand on LinkedIn. This adds credibility and transparency, two important wins for your online presence.
  10. Focus your dollars on your goals. LinkedIn is trying to monetize the platform. That can be good when the opportunities are helpful to your business. Don’t assume that all paid opportunities will help you. Evaluate each careful and leverage only the paid opportunities that will help you read your goal.