Should You Verify Your Instagram Account?

Instagram verified badges help people more easily find the public figures, celebrities and brands they want to follow. Because we all want to look our best online, I often get questions about getting a verified badge.

A verified badge is a blue seal with a little checkmark that appears next to your username. So, having that checkmark means Instagram has confirmed that an account is the authentic presence of the public figure, celebrity or global brand it represents.

You can apply for Instagram verification with either a personal account or a business account.

Requesting Instagram Verified Badges

To request an Instagram verified badge, you must be a public figure, celebrity or brand and meet account and eligibility requirements.
  • Log in to your account
  • Go to Settings > Account > Request Verification
  • Enter your full name
  • Provide the required form of identification (example: government-issued photo ID).

Submitting a request doesn’t guarantee that your account will be verified. Once your request is submitted, Instagram looks at a number of factors to determine if you qualify for a badge.

Verification criteria includes:

  • Authentic: Your account must represent a real person, registered business or entity.
  • Unique: Your account must be the unique presence of the person or business it represents. Only one account per person or business may be verified, with exceptions for language-specific accounts.
  • Complete: Your account must be public and have a bio, profile photo and at least one post. Your profile can’t contain “add me” links to other social media services.
  • Notable: Your account must represent a well-known, highly searched for person, brand or entity. Instagram reviews accounts that are featured in multiple news sources, and doesn’t consider paid or promotional content as sources for review.

Once your request for a verified badge is reviewed, you will receive a notification letting you know if your account has been verified or not. If your request is denied, you can submit a new request after 30 days. Caution, Instagram will never request payment for verification or reach out to ask you to confirm your verification.

Currently, only Instagram accounts that have a high likelihood of being impersonated have verified badges.

Increase the Chances – Work on your Digital Presence

Being featured in multiple media outlets increases the chance of getting Instagram verification.  Services like PRNEWS.IO can help you get mentions that help with the Instagram verification process.

Don’t forget to mention your publications and save them in Highlights to make Instagram moderators easier to find them.

No Instagram Badge? No Problem.

If your account doesn’t have a verified badge, there are other ways to let people know you’re authentic.

Link from other official sources

Link to your Instagram account from other official sources, like your website, Facebook Page, YouTube and/or or Twitter. However, don’t link to your other social channels from your Instagram bio. (Instagram does not like that.)

Use your Instagram bio effectively

Have a complete and effective bio that offers a great description to show that your account is authentic and credible.

Go behind the scenes with Instagram Stories

Instagram Stories give you the chance to show the people behind your brand and to give followers a chance to see what’s happening with your brand.

Get followers involved

Encourage customers to tag your business in their posts. Getting shares from real people boosts the credibility of your posts.

Want more? I recently posted some great ideas for using Instagram for your brand.

Are People Talking About You?

Recommendations of friends are trusted more than any other form of brand marketing. This is true for consumers of all ages. Social proof, a psychological and social phenomenon where people assume the actions of others in an attempt to reflect correct behavior in a given situation, also factors in. Bottom line, getting people talking about you to their friends is a powerful way to market your business.

People love to hear, watch and share stories with the people who they are connected to. The story features on Instagram, Snapchat, Facebook and Google encourage users to share their choices and experiences.

How do you become the topic of these stories? Deliver products, services, and experiences worth sharing.

People Are the Basis of the Best Stories

People value authentic human connection in a brand experience. So, your people need to be at the heart of your storytelling. Tell stories about your people, both personal and business-related. Your audience will be interested to get to know them.

Be Visual

Create opportunities for visual connections to your brand. Post pictures and videos that tell your story. Offline, create photo ops that anyone can use to share an experience related to you.  This can be something that is part of a brick and mortar experience or even the packaging or presentation of your product. Make both something people will want to share.

Creativity Wins

As you create text, images, and video, be creative. How can you tell your story in a unique way? Can you find another perspective? What haven’t you talked about before.

Often, businesses avoid the things that people ask about the most because they are not “on message.” Embrace your audience where they are. Start where they are to capture interest and then use your story to take them to the place you really want them to be.

Be Consistent

Tell your story, but stay focused. Be consistent in your brand messaging, keywords and imagery. Keep all your content connected. Your great stories should build the larger picture of your business.