Should You Verify Your Instagram Account?

Instagram verified badges help people more easily find the public figures, celebrities and brands they want to follow. Because we all want to look our best online, I often get questions about getting a verified badge. A verified badge is a blue seal with a little checkmark that appears next to your username. So, having… Read More

Are People Talking About You?

Recommendations of friends are trusted more than any other form of brand marketing. This is true for consumers of all ages. Social proof, a psychological and social phenomenon where people assume the actions of others in an attempt to reflect correct behavior in a given situation, also factors in. Bottom line, getting people talking about you to their friends… Read More