Must Read: Six Steps to Easier E-mail

Stefan Pollard of ClickZ offers great advice on how to create effective e-mails. If you use mail to market or communicate, this column is a must read: http://www.clickz.com/3632112 For an executive summary: Make the open-or-delete decision easy, in 2 seconds or less State all the details in the e-mail Make the deal easy to close… Read More