If you have had a website or blog for a while, chances are you have a lot of content online. On one hand, that establishes your longstanding expertise. But there is a down side. Search engines and people look for fresh content when determining relevance and accuracy, so that legacy content can actually work against […]
We are all subject matter experts (SMEs) for something. Few of us really leverage that expertise to its best potential in our online marketing. Highlighting your expertise can benefit any business. It shows that you have a high level of knowledge about your field. Further, algorithms used by search engines and social media platforms, look […]
Every business is an expert at something. Sharing that expertise online is a crucial component of marketing success. Your expertise matched to customer needs is the groundwork for business development. There are three great ways to establish your expertise online: social media, LinkedIn and forums. In this post I look at each. Social Media All […]
