Seven Basics of Content Marketing

Guest Post by S.L. Hoffman Ask a group of digital marketers to provide a clear definition of content marketing is, and you’ll get various answers. The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience… Read More

Ten Best Practices for Digital Communication

Guest Post by Susan Hoffman, Blog Editor Digital communication such as websites, blogs, Twitter, LinkedIn and Facebook have made it much easier for you to reach a global audience. But using digital communication to effectively reach your audience and motivate them to take action requires some work as well as social etiquette. Here are 10… Read More