Know Thy Audience

Set yourself up for success on social media by learning everything you can about your audience. Take time to research what your audience needs and what they do online. This research comes from social media listening – or monitoring what’s going on. Here’s how to start listening and building your understanding of your audience and their… Read More

Making Money from Social Media

Guest post by S.L. Hoffman Ditch the Old-School Advertising Mindset When today’s consumers seek a product or service, they have multiple options. Through the Internet, they aren’t restricted to local businesses any more. If you fail to take proper care of your customers, they can easily switch to other local, regional, national, or even international… Read More

5 Ways to Up Your Email Marketing

Email is still one of the most effective tools available for your digital marketing toolkit. Here are five ideas to improve your email marketing effort. Make Every Message Count Provide value or don’t send an email! In boxes are crowded. To earn an open, you need to provide something that’s valuable, tangible, and resonates with… Read More