Making Money from Social Media

Guest post by S.L. Hoffman Ditch the Old-School Advertising Mindset When today’s consumers seek a product or service, they have multiple options. Through the Internet, they aren’t restricted to local businesses any more. If you fail to take proper care of your customers, they can easily switch to other local, regional, national, or even international… Read More

5 Ways to Up Your Email Marketing

Email is still one of the most effective tools available for your digital marketing toolkit. Here are five ideas to improve your email marketing effort. Make Every Message Count Provide value or don’t send an email! In boxes are crowded. To earn an open, you need to provide something that’s valuable, tangible, and resonates with… Read More

Trust Critical to Social Success

The unquestioning use of social media is a thing of the past. Facebook and other platforms have had issues with privacy, fake accounts and other trust-breaking events. We are all more skeptical. To succeed on social, brands must make connections that build trust. Relationship building needs to be the centerpiece of engagement. Social media has… Read More