Social Media Marketing in 2019

I’m doing a lot of reading and thinking about where social media marketing is headed in 2019. I offer these thoughts for your consideration. Trust matters. This year we’ve had headlines and even congressional testimony about security and privacy issues, and even fake news on social media. People no longer blindly trust that everyone they… Read More

Get to Know Your Audience

The most common answer when I ask a new client to define their target audience is “everyone.” That’s the wrong answer. Targeting everyone in your marketing means that you are wasting time and money reaching people who will never buy from you. Taking time to really define your target audience makes sense. The more you… Read More