It’s not uncommon for business owners to be asked about their niche. This may seem like people are asking you to put yourself in a box when you can do so many things. However, this is actually a very helpful question that increases your marketing impact. What’s a Niche? A niche is part of a […]
Set yourself up for success on social media by learning everything you can about your audience. Take time to research what your audience needs and what they do online. This research comes from social media listening – or monitoring what’s going on. Here’s how to start listening and building your understanding of your audience and their […]
Guest post by S.L. Hoffman Ditch the Old-School Advertising Mindset When today’s consumers seek a product or service, they have multiple options. Through the Internet, they aren’t restricted to local businesses any more. If you fail to take proper care of your customers, they can easily switch to other local, regional, national, or even international […]
