5 Ways to Up Your Email Marketing

Email is still one of the most effective tools available for your digital marketing toolkit. Here are five ideas to improve your email marketing effort. Make Every Message Count Provide value or don’t send an email! In boxes are crowded. To earn an open, you need to provide something that’s valuable, tangible, and resonates with… Read More

Trust Critical to Social Success

The unquestioning use of social media is a thing of the past. Facebook and other platforms have had issues with privacy, fake accounts and other trust-breaking events. We are all more skeptical. To succeed on social, brands must make connections that build trust. Relationship building needs to be the centerpiece of engagement. Social media has… Read More

Social Media Marketing in 2019

I’m doing a lot of reading and thinking about where social media marketing is headed in 2019. I offer these thoughts for your consideration. Trust matters. This year we’ve had headlines and even congressional testimony about security and privacy issues, and even fake news on social media. People no longer blindly trust that everyone they… Read More