WhatsApp? You Need to Know

Do you know what WhatsApp, Facebook Messenger, WeChat, QQ and Skype have in common? They are the top messaging apps and are benefiting from a trend of moving away from social media. With collectively more than 5 billion active users, messaging apps eclipse traditional social media users worldwide. This continues a trend among younger users… Read More

People Are Connecting with You Most on Mobile

Today I am sharing some key findings of the Adestra 2017 Consumer Digital Usage and Behavior Study. The study lays out major trends in consumer usage and behavior of different technologies and devices in digital (web and email), mobile, and social media. The insights and statistics gives you insights for the general population. To get the most of… Read More

Warm Up Your Thumbs: Texting Now Needed at Work

Recently, I needed to get help from someone I don’t interact with all the time. Being a solid Gen X communicator (we love emails and are very business-like about them), I sent her two very specific emails about what I needed. The deadline approached and no response. I wasn’t able to call, so I tried… Read More