Public Relations as Part of Business Cirriculum

PRSA has an initiative to bring corporate communication and reputation  management into the MBA curriculum. I first heard about this effort during the 2011 National Assembly, and I think this is a great idea. BusinessWeek recently posted an article about the initiative: http://www.businessweek.com/business-schools/public-relations-coming-to-a-bschool-near-you-12072011.html