Principles of Advocacy – Why the ALS Robocall Campaign Rocked!

Guest Post By Tracy Schario, APR Advocacy simply put is the organized effort to influence public perception, the policymaking process and/or the policymakers. Whether your advocacy communications are online, face-to-face or one to many, to be effective, you need two key elements: a clear purpose or desired outcome and the authenticity to communicate that purpose… Read More

Content Marketing Gold – The Podcast

Guest Post by  Tracy Schario, APR “Traditional marketing talks at people. Content marketing talks with them.” ~Doug Kessler, Co-founder & Creative Director, Velocity Partners I’ve been exploring the synergies of public relations and content marketing. This quote simply defines the purpose of content marketing. It is also the public relations corollary to PR’s role in… Read More