Three Tips for Strategic DM on Twitter

The direct message (DM) feature of Twitter offers many ways to engage with your audience. And since they don’t have a character limit, DMs have the added advantage of allowing interaction without having to skimp on words. Here are three tips to use DM in your communication strategy. Tip 1: Make Sure Your Settings Allow You Receive Direct Messages from… Read More

Mapping Your Twitter Audience

Here’s a nifty free tool that can be especially helpful if you want to have an international presence on Twitter: TweepsMap. This tool lets you visualize where your audience is located. Knowing your audience’s location can help you determine what hours you should tweet. It also gives you insight into the messaging that may resonate best. You get… Read More