Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
Everyone’s talking about the increased characters we now get on Twitter. I’ve seen arguments about why this is good as well as why it is bad. The number of characters isn’t as important as making sure every tweet makes a meaningful contribution to your digital strategy. Make every tweet count. On average, around 6,000 tweets are tweeted… Read More
These three graphics assembled by ClickZ Intelligence offer a great snapshot of the state of social media today. Who’s On Social Media? The social media population of today is the same as the total world population in the 1950s. Social media are shaping every aspect of the world today, from politics to social causes to food… Read More
The news about the potential volume of fake Twitter accounts is disturbing to anyone who is trying to use the channel for business marketing and communication. The goal is to build relationships with real people, not bots. Twitter is a large network and it may be a worthy part of your digital strategy despite this and… Read More