Here are guidelines to follow to write the most effective tweets. Here’s how to make the most of each tweet you write.

Aim for 70- 120 words. Twitter has a 280-character limit, but research shows that longer tweets don’t get the most engagement.

Be relevant. Twitter is the channel for news, so make sure your tweet reflects a sense of immediacy and relevance. Every tweet should speak to your audience and link them to a place where they can get more detail if wanted.

Use hashtags. Tweets with hashtags get twice the engagement of tweets without them. Aim for about 2 hashtags per post. Use the most relevant hashtags to connect your content with your niche and your audience. There are no rewards for volume!

Don’t be minimalist – tweet with enough volume to be seen. Twitter streams are firehoses of information. If you have something to say, you need to say it more than once to be sure it is seen. Tweet multiple times a day, and tweet on multiple days. Twitter can be a great way to test different ways to present your message. Seeing what catches attention can give you insight into your content on other channels. Do more of what works!