Kurtz Digital Strategy
High Impact Marketing and Communication
Here are guidelines to follow to write the most effective tweets. Here’s how to make the most of each tweet you write. Aim for 70- 120 words. Twitter has a 280-character limit, but research shows that longer tweets don’t get the most engagement. Be relevant. Twitter is the channel for news, so make sure your… Read More
Want to use Twitter to connect with your audience. Here are five fundamental components to success: Create a content calendar. Plan your content. Use holidays, special day/week/month designations like administrative assistant appreciation day or national cupcake day, key events for your business and other triggers to plan relevant tweets. You can supplement the plan with timely, unanticipated topics,… Read More
A recent “aha” moment for me is that many twitter resources are independent of the main site. Last week I found twitter search, which is not be be confused with the “find people” function on twitter.com. This is good news for me, as the former seems to work really well and “find people,” well, not… Read More