Most E-mail Marketers Are Missing an Opportunity: Learn from Unsubscribes

The Email Experience Council recently released a whitepaper-The Cradle and The Grave: Opt-In, Opt-Out and Feedback Loops-that shows that 90 percentĀ of all e-mail marketers do not follow up with people who unsubscribe from their e-mail list. Woops! This is a huge missed opportunity. Anyone with an e-mail list should connect with customers who leave to… Read More