user generated content Archives - Kurtz Digital Strategy

People who know about you are mentioning you online. Are you leveraging this content as part of your digital strategy? You should.

I recently talked to a business owner who was mentioned very positively in the Washington Post(!) Yet, there was no mention of the article on their website or on any of their social channels.

Don’t make this mistake. When you are mentioned in the media, in a Facebook post, an Instagram snap or anyplace, make sure to integrate that content into your online marketing.

This approach is a win-win. Not only are you generating a library of content resources, you are also enhancing your reputation by sharing content that you did not directly create. Most people rely on the recommendations of other people to inform their decisions and peer comments are valued above all types of advertising.

Plus, you are giving the highest compliment to the people who take time to talk about you by sharing their content. Not only are you making them feel valued, but you are reinforcing behavior that you want to be repeated!

Several tools help you to find mentions online. Here are just a few tools that you can set up so they tell you when you, your brand, your product and/or service get talked about online:

New research shows that people continue to crave authenticity online. And, they want it from other people, not brands and not influencers.

Brands need to shift their time from creating their own content or getting influencers on board. Time is best spent getting your customers to talk about you.

Slackla surveyed 1590 consumers and 150 B2C marketers from the US, UK and Australia. Here’s what they found:

90% of consumers say authenticity is most important
51% of consumers say that less than half of the content brands create is authentic
79% say that user-generated content highly impacts their decisions (13% said brand content has an impact and just 3% said influencer content matters)
56% want user-generated photos and videos above all other types of content

The research showed that experiences with travel, dining and new car purchases are all highly likely to be shared on social media. Such posts are highly influential on the decisions of the people that see them.

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Jill Kurtz, APR