Brands need to shift their time from creating their own content or getting influencers on board. Time is best spent getting your customers to talk about you. Read More
Throw Out Your Influencer Strategy
How to Add Video to Your Mix
I’ve been writing about the need to be visual in online communication for a while. There are one billion YouTube users and posts on all social channels with images and videos get consistently higher engagement. I see proof with clients. Those who have videos and regularly use them as part of the content mix get great… Read More
Tell Stories with Periscope
Twitter’s Periscope app lets you share and experience live video from your mobile phone. In keeping with consumers’ preference for stories and authentic messaging, periscope helps communicators to develop more personal relationship with target audiences. Twitter had acquired live video-streaming app in March. According to Twitter, Periscope’s value for brands lies in its ability to… Read More