Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
I’ve been writing about the need to be visual in online communication for a while. There are one billion YouTube users and posts on all social channels with images and videos get consistently higher engagement. I see proof with clients. Those who have videos and regularly use them as part of the content mix get great… Read More
Twitter’s Periscope app lets you share and experience live video from your mobile phone. In keeping with consumers’ preference for stories and authentic messaging, periscope helps communicators to develop more personal relationship with target audiences. Twitter had acquired live video-streaming app in March. According to Twitter, Periscope’s value for brands lies in its ability to… Read More
Twitter is rolling out some new features that may help your improve the impact of the messages you share on the platform. You can now direct message (DM) a group. And, there is direct support for video. Group DM The group function lets you start conversations with any group of your followers. They don’t all… Read More