Tips for Great Grassroots Video

Most social platforms support video. Many allow you to “go live” with video. Other allow you to upload or link something you have recorded. Either way, video is a great option for your digital marketing, because live videos get attention. Not every video is eye-worthy. Here are some things to consider as you prepare for… Read More

Think Mobile When Creating Facebook Video

Your digital marketing should include video. Period. Video content generates the most user response. Research done by Buzzsumo indicates that videos on Facebook are more likely to reach and engage audiences than any other post type. Here are key things to think about as you create video. 1. Design your video for mobile. According to eMarketer, more than… Read More

Americans Use YouTube – a Lot!

Did you know that 73% of Americans report that they use YouTube? Pew Internet gathered that statistic and then did further research to find out exactly what people do on YouTube. A Pew analysis of videos suggested by YouTube’s recommendation engine, finds that users are directed toward progressively longer and more popular content. About half… Read More