Think Mobile When Creating Facebook Video

Your digital marketing should include video. Period. Video content generates the most user response. Research done by Buzzsumo indicates that videos on Facebook are more likely to reach and engage audiences than any other post type. Here are key things to think about as you create video. 1. Design your video for mobile. According to eMarketer, more than… Read More

Americans Use YouTube – a Lot!

Did you know that 73% of Americans report that they use YouTube? Pew Internet gathered that statistic and then did further research to find out exactly what people do on YouTube. A Pew analysis of videos suggested by YouTube’s recommendation engine, finds that users are directed toward progressively longer and more popular content. About half… Read More

Storytelling Interview Questions – A Tool for Gathering Stories with Emotional Connection

Guest Post by Elissa Leif, CEO, MiniMatters, LLC As Jill wrote in a recent post, getting emotional with your audience is a good strategy, as emotional connection with your organization leads to more engagement and spending. At MiniMatters Video + Marketing, our prime area is video, which provides many opportunities for building this sort of… Read More