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Optimize Your Website for Voice Search

The number of web searches that are done by voice continues to rise. Optimizing your website for these types of searches isn’t hard.

Here are the factors to consider as you optimize your website for the growing trend of voice search.

Question-Based Content

People ask questions when they do voice searches. Your site needs to ask and answer the most common questions. You can beef up your FAQ page or sprinkle these throughout your content. The important thing is to include the phrases most often asked and have a clear answer to those questions.

Be Local

By default, search engines assume that people doing searches on their phones are looking for local results. If yours is a local business, be sure to make that clear. Mention location and places that make it clear where you are and who you serve.

Embrace Mobile

Make sure your site is easy to use on mobile once a voice searcher arrives there. Keep navigation and other clicks to a minimum. Make text easy to scan. Group all related content together on a scrollable page.

Don’t Panic!

The rise of voice search isn’t a reason to scrap your website. Don’t hire anyone just for voice search. This is really just the latest iteration of making sure your site serves the needs of your target customer. You may need to tweak to evolve your site, but the effort will likely benefit all of your visitors.

Voice Search Rises

Voice-enabled search, enabled by virtual assistants and other voice-powered technology, is growing. Content marketers need to shape their content to remain relevant to the changes this brings.

Google Home, Siri by Apple, Cortana by Microsoft, or Amazon’s Alexa all enable voice searches. In mid-2016, voice search represented 20 percent of queries on Google’s mobile app and given the popularity of voice-powered tech that number will only increase.

SEO for Voice Search

There isn’t just one approach to SEO for voice. Google Home uses Google data, Siri uses Bing data and Alexa uses Bing and Amazon data.

Keyword research is important. Know the questions people are asking/searching to find the information you have to offer and incorporate them into your keyword strategy.

Strategize for the Featured Snippet

When you type a question into Google, the first result is often a featured snippet, a short summary of the answer pulled from a third-party site. For Google-enabled voice search, the single answer provided is the featured snippet. So, being represented there is a win for both types of searches.

Target any keywords that already result in a featured snippet in your space and that you already rank for on the first page.  Make sure you present the relevant content in a list (<ul><li>) format with a H@ title.

FAQ Pages Matter

FAQ pages provide great content for voice searches because they pose and answer specific questions. A strong FAQ page that speaks to the questions you know people are asking can help your voice SEO.