Understanding Social Media – It Is all About Conversations

A recent article in MediaPosts Search Insider offers: “A consensus seems to be emerging that the real marketing significance of social media may lie beyond the opportunity to display targeted media against individuals and groups. Instead, social media’s real power lies in its ability to function as a recommendation engine in which real people praise or… Read More

News Releases Are Still Worthwhile

I recently starting writing news releases for my employer Balance Technology Group and have had wondered if this classic PR tool is relevant the web 2.0 world. So, an article by Ron Consolino in the Houston Chronicle caught my eye. Consolino’s premise: “Even in the age of blogs and RSS feeds, the news release remains the simplest, yet most effective… Read More