Cutting Through the Google Analytics Data Clutter

Google continues to add complexity to the Google Analytics tool. It is great to be able to take a deep dive, but Google Analytics data can also be overwhelming. Here’s a guide to getting the insight from analytics that you most often need. Page Level Analysis Google analytics data can tell you how popular a… Read More

Your Website Metrics Have Something to Say

Your website metrics are more than numbers, they are telling you a story about your website. Part of that story is about your information architecture (IA) – what’s working and what’s not. Here are three metrics that suggest a problem with your IA. Low Traffic The volume of traffic to pages and sections within your… Read More

Free Tools to Monitor Facebook and Twitter

AgoraPulse offers two free social media monitoring tools that you may want to check out. Facebook Page Barometer lets you see how well your fans engage with your content and how your page performs against more than 12,229 other Facebook pages. Benchmarking your page is as simple as connecting to your Facebook page. You’ll get rankings for:… Read More