We’ve moved well beyond the “welcome to my website” version of home pages. Users expect more. By following home page best practices you make clear what people can find on your website. It should focus on your unique selling point. And, it should guide your visitors to your most important pages. Make Clear Who You […]
You work hard to create compelling content but your analytics show that your site traffic isn’t delivering on your expectations. You aren’t alone. Few sites attract visitors without a visibility strategy. You need to promote your content to attract an audience. Here’s how. Share Your Content on Social Media Distribute site content across your social […]
Set yourself up for success on social media by learning everything you can about your audience. Take time to research what your audience needs and what they do online. This research comes from social media listening – or monitoring what’s going on. Here’s how to start listening and building your understanding of your audience and their […]
