5 Places for Content Inspiration

A blog is a great way to share your thought leadership and provide fresh content for online marketing. But writing blog posts can be a chore! If you are looking for some content ideas, this post is for you.

Get Content Ideas from Blog and Social Media Comments

When I am running short on ideas, I take a deep dive into my recent content posted at this blog and on social media. I look for likes, shares, and comments as a hint that the topic was of interest to my target audience. Comments are gold – they are rare, but they almost always tell me what’s top of mind and important to readers.

Ask Google

I’m a long-term fan of Google Alerts. I set up alerts for keywords and let Google email the latest relevant content. Couldn’t be easier.

When I know what basic topic I want to cover, I start with a Google search. The best intel comes before I hit enter.

Google will offer suggestions on what to search for as I type. These are based on actual searches people have completed recently. Not only do I get links to places where I can research, I get topics that are currently of interest to real people.

Google also offers common questions related to the topic and related searches. Lots of options from one search!

Learn and Share

I get a lot of content ideas from professional development events. Some ideas come just by scanning the topics being offered.

Once a week, I try to participate in a webinar. This gives me a deeper dive into a topic that can turn into great content.

Conferences are a larger investment of time and money, but can be very inspirational. I am always sure to keep the program from a conference. The topics give me ideas for posts and also ideas for people I can tap as guest bloggers.

5 Quick Topic Ideas for Business Bloggers

  1. Tap into the news of the day. What is in the news today related to your industry or topic. Use a Google search to see the latest headlines. Write about your take.
  2. Get inspired by questions. What was the last question you were asked by a client, prospect or peer? Chances are more people have the same question. Answer it in a post.
  3. Revisit the basics. Cover your products and services. Don’t assume your readers know or remember.
  4. Invite a guest blogger. Ask someone who is influential in your industry to share their take on a current topic.
  5. Share a client success story. Tell a story about how you have served a client and the benefits to both organizations.

Bonus tip: Look at this calendar of remembrances and holidays for more great content ideas!

How to Write Great Online Content

What makes great online content? It’s not easy, but paying attention to quality factors can make a significant difference in reach and impact.

Great content helps you get more visitors, gets them looking at what you have to offer, and ideally makes them customers. The key is to provide your visitors with what they need, not necessarily what you want to tell them.

Write for Your Readers

As you develop content, understand and address what your users actually want to read about. What interests do they have? What events or news do they follow that you can relate to your business? What problems are they trying to fix that have led them to your site?

Understand what your target customer is looking for and address those questions and needs directly.

Make Content Easy to Read

No matter who you are talking to, we all want things to be easy to scan and read online. Think about the structure of your text and the words you use. Use paragraphs and several headings. Limit the use of long words and complex sentences.

Easy does not need to be boring! Have fun and make your content engaging.

Be Trustworthy

Write in a clear and user-oriented way to be transparent. State the facts, address issues. Use real photos whenever possible. Include testimonials as they were written. If you are real, people will connect.

Keep it Fresh

Great content is also updated. Have you given your website a read in light of the pandemic? Is your content sensitive to the current climate and the stresses your reader may be feeling? Keep your content updated so it always feels maximally relevant to the reader.

SEO Tips for eCommerce Sites

The goal of your eCommerce website is to sell, right? One way to increase sales is by driving organic traffic to your site. This is why search engine optimization (SEO) is an important consideration. Here are 3 eCommerce website SEO tips that can help grow your business.

Keep it Simple

Make sure your site structure is clear, mobile-optimized and fairly easy to use. Customers should be able to easily search for and locate the products they want. Make sure the shopping cart and check out process is as simple as possible.

If visitors are liking and using your site, search engines will respond with positive rankings.

Pay Attention to Keywords

Relevant keywords are essential for your site. Make sure you know the words and phrases people use when looking for a site like yours. Don’t rely on how you would search or how you think people will search. Take time to research using Google Keyword Planner or another tool. What people actually search is what matters most.

Use these keywords in website content and product descriptions. Help people and search engines find you by using the right words!

Optimize Product Images

Images frequently appear in Google search results, presenting you with a great opportunity to get your products noticed. Use high-quality JPEG images that are optimized for website access. When possible give the images a name that is relevant to what they depict. Include an alt tag for every image. Use those keywords!