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How to Write Great Online Content

What makes great online content? It’s not easy, but paying attention to quality factors can make a significant difference in reach and impact.

Great content helps you get more visitors, gets them looking at what you have to offer, and ideally makes them customers. The key is to provide your visitors with what they need, not necessarily what you want to tell them.

Write for Your Readers

As you develop content, understand and address what your users actually want to read about. What interests do they have? What events or news do they follow that you can relate to your business? What problems are they trying to fix that have led them to your site?

Understand what your target customer is looking for and address those questions and needs directly.

Make Content Easy to Read

No matter who you are talking to, we all want things to be easy to scan and read online. Think about the structure of your text and the words you use. Use paragraphs and several headings. Limit the use of long words and complex sentences.

Easy does not need to be boring! Have fun and make your content engaging.

Be Trustworthy

Write in a clear and user-oriented way to be transparent. State the facts, address issues. Use real photos whenever possible. Include testimonials as they were written. If you are real, people will connect.

Keep it Fresh

Great content is also updated. Have you given your website a read in light of the pandemic? Is your content sensitive to the current climate and the stresses your reader may be feeling? Keep your content updated so it always feels maximally relevant to the reader.

SEO Tips for eCommerce Sites

The goal of your eCommerce website is to sell, right? One way to increase sales is by driving organic traffic to your site. This is why search engine optimization (SEO) is an important consideration. Here are 3 eCommerce website SEO tips that can help grow your business.

Keep it Simple

Make sure your site structure is clear, mobile-optimized and fairly easy to use. Customers should be able to easily search for and locate the products they want. Make sure the shopping cart and check out process is as simple as possible.

If visitors are liking and using your site, search engines will respond with positive rankings.

Pay Attention to Keywords

Relevant keywords are essential for your site. Make sure you know the words and phrases people use when looking for a site like yours. Don’t rely on how you would search or how you think people will search. Take time to research using Google Keyword Planner or another tool. What people actually search is what matters most.

Use these keywords in website content and product descriptions. Help people and search engines find you by using the right words!

Optimize Product Images

Images frequently appear in Google search results, presenting you with a great opportunity to get your products noticed. Use high-quality JPEG images that are optimized for website access. When possible give the images a name that is relevant to what they depict. Include an alt tag for every image. Use those keywords!

Contact Page Best Practices

People visit websites to connect with businesses. So, a Contact Us page is an essential element of every website. The right content on this page can improve both customer satisfaction and SEO.

The best practices list starts with having a contact page. This is a basic and critical way you engage with site visitors, signaling that what they want or need is as important as what you want to share.

Make sure it’s clear how they can get in touch. Don’t get fancy with the navigation label – call it “Contact” or “Contact Us.” Add the menu item to your main and/or footer navigation.

A contact page needs to offer more than a form. There will be people that don’t understand the form, who can’t work it from a small screen like a cell phone and/or are just naturally averse to submitting any information online.

Provide more contact options, like an email address, phone number or social media. Only list options that you want people to use and that you will commit to monitoring. Don’t ask people to tweet if you never monitor your account!

Keep the page current. Like all your other web pages, your contact page needs maintenance. Make sure your information is accurate at all times. If you have a form, periodically test it to make sure it still works.