What makes great online content? It’s not easy, but paying attention to quality factors can make a significant difference in reach and impact.
Great content helps you get more visitors, gets them looking at what you have to offer, and ideally makes them customers. The key is to provide your visitors with what they need, not necessarily what you want to tell them.
Write for Your Readers
As you develop content, understand and address what your users actually want to read about. What interests do they have? What events or news do they follow that you can relate to your business? What problems are they trying to fix that have led them to your site?
Understand what your target customer is looking for and address those questions and needs directly.
Make Content Easy to Read
No matter who you are talking to, we all want things to be easy to scan and read online. Think about the structure of your text and the words you use. Use paragraphs and several headings. Limit the use of long words and complex sentences.
Easy does not need to be boring! Have fun and make your content engaging.
Write in a clear and user-oriented way to be transparent. State the facts, address issues. Use real photos whenever possible. Include testimonials as they were written. If you are real, people will connect.
Keep it Fresh
Great content is also updated. Have you given your website a read in light of the pandemic? Is your content sensitive to the current climate and the stresses your reader may be feeling? Keep your content updated so it always feels maximally relevant to the reader.