WordPress or Wix?

Guest post by Natalie Rose, NOVA Web Group

WordPress or Wix?

There are many content management systems (CMSs) to pick from when you create a website. I often get asked whether WordPress or Wix is the better option. My answer is WordPress, hands down.

I have supported several Wix and WordPress websites. While Wix may seem easier and less expensive in the short term, it always works out to be the lesser choice. WordPress is almost always the best option.

Wix Is All-in-One, But Features Are Limited

Wix is for non-technical folks. You can sign up and have hosting, CMS, and design all at your fingertips. The drag and drop interface is easy to use. The designs and features are limited, however.

With Wix’s layouts, you get a dumbed-down, generic look that you’ll share with a lot of other Wix sites. You get some built in features, but if you want something else you are out of luck. Neither of these limitations exist with WordPress.

Search Engine Considerations

There is also a question of how visible a Wix-based site is on search engines. Wix has recently announced improvements to search engine optimization (SEO) features, but it is not clear how effective they are.

WordPress is designed with SEO in mind. Many top-ranked websites are on WordPress. When SEO requirements change, WordPress developers are often the first to adapt.

Different Cost Structures

Wix is entirely subscription-based. You pay a monthly fee for as long as you want your site. If you cancel your Wix account, you lose your website. You can’t use another host.

With WordPress, you own your website. Once it’s developed, you only need to pay your web host to keep your site live. Great hosts can be as little as $4 a month! You can update the software yourself. Even if you elect to have that done for you, the cost is minimal.

When your business grows or your needs change, you have at your disposal literally thousands of plugins to add functionality or create integrations at your site. Most are free. Some have one-time or subscription fees.

WordPress Allows You to Grow

Wix is often a good choice for new business owners with low budgets, personal websites, and small businesses. Most companies will grow beyond Wix sooner than later. Again, you cannot automatically transfer your Wix site content to another CMS like WordPress.

Any company that anticipates growth is better off with WordPress. It is the CMS of choice of businesses that want to maintain a unique brand identity, grow their business, and be flexible during that growth.

Your Website Has Problems

If your website is like most, it has one or more of these common issues. There’s nothing more frustrating than a poorly designed website – they are hard for users, and worse, they work against your efforts to market online.

Avoid these common website problems:

  • Cluttered home page
  • Poor navigation
  • Hard to read
  • Out-of-date design

Your website should help you grow a following and retain customers. Here’s what you need to know.

Make Your Home Page Awesome

Many home pages are stuffed with too much content that leave visitors at a loss to discover what you are all about and what you can do for them.  Keep your home page focused. Tell people why they want to navigate deeper into your website.

Provide a Clear Path with Navigation

Your website navigation should be easy. This is not a place to get clever or creative. Present navigation that works like people expect. Use words that are clear. Labels like “Products,” “Services,” “Blog,” “About Us,” and “Contact” often appear in the menus of websites for a reason: they’re straightforward and easy to understand.

Ensure that your site hierarchy makes sense. Keep as few pages as are needed. Scrolling is no longer an issue for users. Group pages under logical menu items.

Help Visitors to Scan Content

Make sure your website is easy to read and understand. Limit the number of fonts, colors and styles. All of these make your page and content harder to scan.

Think short: short subheads followed by short words in short sentences grouped in short paragraphs.

Keep the Design Fresh

What’s the first impression created by your design? Does it look oh-so 90s? Design conventions change and your site needs to evolve too.

One big change is the move to responsive techniques that makes sites easy to view on the small screens of mobile devices. Your website should look great on desktops and mobile devices.

Responsive designs adapt to the device type that someone views them on. Make sure that your site buttons and menus are large enough to click on smaller screens.

Online Presence Created for New Author

One of the greatest challenges for a new business is the need for an online presence, often before there is anything concrete to offer. Author Donald Furrow-Scott faced that challenge – needing to showcase his concept for historical fiction novels before the first book was published.

Kurtz Digital Strategy was engaged to establish a website and a complete online presence for the author and his books.

Read the Success Story