The Right Link Text Will Get You Ahead

Recent research by Nielsen Norman Group gives great advice on the best link labels.  To get the most clicks, write specific links that set sincere expectations, are substantial enough to stand alone, and are as succinct as possible. As people scan your site, they look for links to get them to the information you want. Keep these four elements in… Read More

Great Post AND Awesome SEO

When you commit to writing a blog, the first fear is probably coming up with enough topics to write about. These days, writing an interesting post isn’t even half the game. Writing a blog post or other online content is only worthwhile if it helps your effort to be found online. Every blog post should… Read More