Writing great content doesn’t automatically mean it will rank well in search engines. There are guidelines to follow if you want your content to be visible in relevant organic searches. Here’s how. Know Your Keyword The first step is to know what your content should rank for. These days, that is usually “keyphrase” rather than […]
The rules you followed to make your print newsletter grab readers don’t work anymore. As we have transitioned to reading online, how we read and the time we are willing to give have changed. You need to change the way you present your communications to successfully compete for time and attention. You Get 10 Seconds […]
Most of us want our online content to be found, and the most common gateway between you and your readers is a search engine. To get search engines to find and connect people to your content, you need to write with search engine optimization (SEO) in mind. Start with Keyword Research Writing for SEO starts […]
