Writing great content doesn’t automatically mean it will rank well in search engines. There are guidelines to follow if you want your content to be visible in relevant organic searches. Here’s how. Know Your Keyword The first step is to know what your content should rank for. These days, that is usually “keyphrase” rather than […]
The rules you followed to make your print newsletter grab readers don’t work anymore. As we have transitioned to reading online, how we read and the time we are willing to give have changed. You need to change the way you present your communications to successfully compete for time and attention. You Get 10 Seconds […]
All of your business-to-business (B2B) content starts with a headline or title. Those words are the most important part of your writing. The right headline captures the reader’s interest. Without it, the rest of the content will never be seen. Focus on Your Audience As you review the advice below, remember that your headline and […]
