Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
There is a lot of content online. Most fails to grab attention. Some rises above the clutter. The effort to create great content is worthwhile. Content marketing costs less and has been proven to generate more leads than traditional marketing. Improve the chances that your content is seen and motivates your target audience by focusing… Read More
The headline is the most important part of your content. People decide what to read based on the headline. Shared content often includes little more than the headline with the link. Buzzsumo recently analyzed 100 million article headlines to get insight into what is most effective. The research looked at the most shared headlines on Facebook… Read More
Whether your content is a blog post, a LinkedIn article, a webpage, or something else, it starts with a headline. Those are the most important words in your writing. A good headline will capture the reader’s interest. Without it, the rest of the content will never be seen. Focus on Your Audience As you review… Read More