Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
The headline is the most important part of your content. People decide what to read based on the headline. Shared content often includes little more than the headline with the link. Buzzsumo recently analyzed 100 million article headlines to get insight into what is most effective. The research looked at the most shared headlines on Facebook… Read More
Whether your content is a blog post, a LinkedIn article, a webpage, or something else, it starts with a headline. Those are the most important words in your writing. A good headline will capture the reader’s interest. Without it, the rest of the content will never be seen. Focus on Your Audience As you review… Read More
Writing a business blog is a relentless task. Sometimes the pool of inspiration is low. Here are five ideas to help you write posts that attract readers. As you think about how you can apply these ideas to your blog, always keep in mind the goal that you have set for your blog. Tap into… Read More