Kurtz Digital Strategy
Navigating the Changes Technology Brings to Communication, Public Relations and Marketing
You want your content to be noticed. Here’s a checklist to make that happen. Address an Audience Interest People read things that speak to their needs and interests. Period. If your content doesn’t talk about something they need or want, it is worthless. For blog and social media posts, target a single interest or need.… Read More
There is a lot of content online. Most fails to grab attention. Some rises above the clutter. The effort to create great content is worthwhile. Content marketing costs less and has been proven to generate more leads than traditional marketing. Improve the chances that your content is seen and motivates your target audience by focusing… Read More
The headline is the most important part of your content. People decide what to read based on the headline. Shared content often includes little more than the headline with the link. Buzzsumo recently analyzed 100 million article headlines to get insight into what is most effective. The research looked at the most shared headlines on Facebook… Read More