Kurtz Digital Strategy
High Impact Marketing and Communication
Email marketing is a valuable marketing tool, with open and engagement rates that outstrip all social media channels. (Yes, even Facebook!) To get results, you have to format and compose emails that draw readers in. Write Subjects that Grab Attention It all starts with a great subject line and teaser text. That will be visible… Read More
You want your content to be noticed. Here’s a checklist to make that happen. Address an Audience Interest People read things that speak to their needs and interests. Period. If your content doesn’t talk about something they need or want, it is worthless. For blog and social media posts, target a single interest or need.… Read More
There is a lot of content online. Most fails to grab attention. Some rises above the clutter. The effort to create great content is worthwhile. Content marketing costs less and has been proven to generate more leads than traditional marketing. Improve the chances that your content is seen and motivates your target audience by focusing… Read More