Kurtz Digital Strategy
High Impact Marketing and Communication
The headline or title is the most important part of your content. In the case of email, make that the subject line. It is the first thing people read and it is what they use to decide if they will read further. Write the headline last, after you know exactly what content it will represent.… Read More
Have you ever noticed that the more you tell people the less they seem to know? Studies have shown that is actually true. Shorter, to the point, messages get read and understood better than their longer form counterparts. How do you provide the right message? Consider all the elements: Length: It takes people about 1… Read More
I write content for online venues, but some of my best sources of ideas are offline. Here are some that are consistently helpful. Conversations Talking with people in your target audience is a great source of inspiration! Listen to what they ask. What’s on their mind? I always keep a note pad handy when I… Read More